Medblend is an entrepreneurial driven company which seeks to identify and facilitate marketing requirements of pharmaceutical companies in the UAE and GCC. Our emphasis is more on the regulatory tasks; enhancing brand building, as well as improving the efficiency of marketing and sales processes. We add value to a medicinal product due to its merits rather than on price cuts and discounts.
Our focus is on niche products in niche markets. Our objective is to build a product portfolio where we are able to achieve market growth through our network of doctors and promotional initiatives rather than necessarily having a comprehensive range of cheapest drugs in the market. Medblend's success is based on researching customer needs, buying processes, buying preferences, perceptions, and potential, as essential components to sales and marketing success. Medblend develops customer insights to help clients answer questions such as:
♦ What are the current customer needs and priorities in the target market?
♦ What is the customer buying process and what are the key decision criteria?
♦ What drives customer satisfaction and loyalty?
♦ How do key decision influencers perceive one value proposition versus other alternatives?
♦ How responsive have customers been to the marketing campaign? How can performance be increased?
♦ How likely are customers to buy a new market offering?
Medblend uses qualitative and quantitative methods from both primary and secondary data-based approaches to provide clients with customer insights.